Proposal '26 · The Park, Bangalore
Lindon Gartner × The Park, Bangalore

Get seen.Get booked.

A growth strategy for The Park, Bangalore. We put you in front of the right people on Google, Meta and Instagram, then turn that attention into real bookings and covers you can count.

✦
The Park Growth Strategy 2026
Meta (Instagram / Facebook) and Google (Search & Maps)
₹1.2L / month
Media managed, on or off season
Meta✦Instagram✦Facebook✦Reels✦Google Search✦Maps✦Performance Max✦Retargeting✦
Contents
01
The opportunity
Brief, moat and the brands
02
The plan
Goals, funnel and channels
03
The numbers
Budget, targets and the goal
04
What's next
Rhythm, reporting and kickoff
01 · The brief at a glance

What you've told us, and what we'll build the plan around.

₹1.2L
Monthly ad budget, on season
₹80K
Monthly ad budget, off season
₹30L
Monthly average sales
₹5L
Weekend sales, Friday to Saturday
4
Brands under one roof
~17
Events every month
The moat, what we're really selling

Not another restaurant or club. A lifestyle destination.

The Park isn't fighting for a single dinner. It's one of the few spaces in Bangalore where hospitality, music, culture and nightlife meet under one roof. That's the moat. Our job is to make the city know it, and choose it, especially on weekends.

01

Four brands, one roof

Hospitality, music, culture and nightlife in a single destination. Almost no one else in the city offers all four.

02

Experiences, not covers

Food pop-ups, bar takeovers and signature nights. Reasons to come, not just a table to fill.

03

Owned weekends

Consistent weekend music programming gives a real, repeatable reason to pick The Park.

04

Two anchor crowds

A young, high-energy working set and an elevated business and premium set, each spoken to in its own language.

Four outlets, four jobs to do

Each venue gets its own audience and angle, inside one budget.

Monsoon
All-Day Dining
Seating 50
Primary goalWalk-ins, brunch and F&B sales
Italia
Italian Bar & Diner
Seating 34
Primary goalReservations and date-night dining
I-Bar
Hi-energy Bar / Club
Seating 36 · floating 80 to 100
Primary goalNightlife and weekend event footfall
Aqua
Poolside Lounge & Bar
Seating 102 · floating 200 to 240
Primary goalPremium experiences, day to night
02 · The plan, goals into measurable targets

Every business goal maps to a number we report on.

Goal 01

Increase walk-ins

Reach and Traffic on Meta, Maps and Local on Google.

Metric · Walk-in lift
Goal 02

Improve F&B sales

Conversion campaigns straight to menus and offers.

Metric · Blended ROAS
Goal 03

Grow event footfall

Event promotion and sharp interest targeting.

Metric · Cost per RSVP
Goal 04

Drive reservations

Lead and reservation ads built for direct enquiries.

Metric · Enquiries / month
Goal 05

Improve retention

Retargeting plus your own CRM and database audiences.

Metric · Repeat-visit rate
Goal 06

Build visibility

Reels, brand awareness and video views across the city.

Metric · Reach & followers
A full-funnel engine across Meta and Google

We don't just boost posts. Your budget moves through three connected stages, every month.

01
Attract
Reels, video views, brand campaigns and high-intent Search put The Park in front of the right Bangalore audience.
›
02
Convert
Reservation ads, menu and offer conversions, Maps directions and calls that turn interest into footfall.
›
03
Retain
Re-engage past visitors and your customer database to drive repeat visits and weekend loyalty.
The two engines

Where the money works, and why.

Meta
Instagram and Facebook. The primary engine for reach, nightlife buzz and reservations.
~60-65%
  • Brand & Reels reach. Cinematic Reels of food, music nights and the poolside that build recall and feed the funnel.
  • Event & nightlife promotion. Weekly line-ups, DJ nights and takeovers as event-objective campaigns with countdowns.
  • Reservations & F&B conversions. Lead ads and direct enquiries for tables; conversion ads to menu, brunch and offers.
  • Retargeting & retention. Re-engage profile visitors, video viewers and your guest list for repeat weekend visits.
India benchmarks we plan against: Instagram CPM ~₹45-350, CPC ~₹6-55. Reels run 25-40% cheaper on CPM.
Google
Search and Maps. Captures people already looking and turns 'near me' into walk-ins.
~30-35%
  • Search intent. Brand and non-brand terms like 'rooftop bar Bangalore', 'best brunch', 'restaurants near me'.
  • Google Business & Maps. Own the local pack: directions, calls and 'book a table' from high-intent map searches.
  • Performance Max. AI-driven coverage across Search, Maps, YouTube and Display for reservations and footfall.
  • YouTube & Display retargeting. Short video and reminders that keep The Park top of mind.
India benchmarks we plan against: Search CPC ~₹20-50. A healthy F&B account targets 3-4x+ ROAS.
03 · The budget plan

Two gears: lean into events when demand is high, into retention and Search when it isn't.

Initial budget
₹1.2L / mo
Meta · Brand & Reels16% · ₹19,500
Meta · Events & nightlife20% · ₹23,400
Meta · Reservations & F&B16% · ₹19,500
Meta · Retargeting13% · ₹15,600
Google · Search & Maps30% · ₹36,000
Test & reserve5% · ₹6,000
Meta ≈ ₹78,000 · Google ≈ ₹36,000 · Test ≈ ₹6,000
Stable budget
₹80K / mo
Meta · Brand & Reels15% · ₹12,000
Meta · Weekday traffic & offers22% · ₹17,600
Meta · Reservations & F&B13% · ₹10,400
Meta · Retargeting & retention10% · ₹8,000
Google · Search & Maps35% · ₹28,000
Test & reserve5% · ₹4,000
Meta ≈ ₹48,000 · Google ≈ ₹28,000 · Test ≈ ₹4,000
What this should deliver, monthly
300K+
People reached every month
10,000+
Qualified clicks & visits
350-500
Reservations and enquiries
Loyal
Repeat customers, month on month
17/mo
Events amplified with paid media
+ Recall
Stronger weekend brand and follower growth
Estimates modelled on Indian benchmarks, refined after a 120-day learning phase. Targets may vary.
The goal we're working towards

Where we're taking this.

We're not chasing a number for its own sake. The plan grows monthly revenue step by step, from ₹30L today toward ₹40L, then ₹50L, and ultimately ₹95L.

30L
40L
50L
95L
TodayPhase onePhase twoThe goal
04 · Powering ~17 events a month

A repeatable monthly rhythm, so nightlife and F&B always have paid support behind them.

1

Plan

Lock the month's events, pop-ups and takeovers; brief creative two weeks ahead.

2

Create

Reels, event posters and offer creatives per outlet, built for Meta and YouTube.

3

Promote

Always-on reach and Search, with event bursts 5 to 7 days before each night.

4

Convert

Reservation and RSVP ads as each event approaches.

5

Learn

Weekly optimisation; double down on what fills tables and the floor.

Why it works: the same content fuels organic and paid, so every event compounds reach, recall and reservations instead of starting from zero.
Measurement and next steps

How we'll report

  • Weekly check-in on spend and results
  • Monthly dashboard: reach, clicks, ROAS, enquiries
  • Event-level performance on the ~17 monthly nights
  • A clear split of Meta vs Google contribution
  • Optimisation notes and next-month recommendation

To get started

  • Confirm budget & billingApprove the plan and set up ad billing.
  • Access & assetsMeta Business and Google Ads / Business Profile access; logos, menus, event calendar.
  • Launch sprintCreative and campaign build in week one; live by week two.
  • Learn & scaleAn initial learning phase, then optimise toward the targets.
The retainer

Senior performance marketing, at a friends-and-family rate.

Monthly retainer
₹1,20,000 / month
₹39,999+ GST/ month
Billed monthly, in advance. This is our management fee. Ad spend is billed directly to your own accounts and never marked up.
★ Friends & Family rate
67% off
A saving of over ₹80,000 every month.
Applicable for the first 6 months only.
The fine print, kept short

Terms & conditions

Engagement

Month-to-month after an initial 120-day runway, enough time to set up, learn and show real signal.

Fees & spend

A flat monthly retainer, invoiced in advance. Ad spend is billed directly to your accounts, and we never mark it up.

Ownership

Every account and asset we touch is yours, and stays yours, from day one.

Confidentiality

All data stays confidential and is never disclosed to anyone, at any time.

Beyond performance, on request

Add-ons,
when you're ready.

Performance is the engine. When you want to go further, our team handles the rest, from creative to the back-of-house, scoped and priced separately, only if and when you need it.

Menu Engineering Food Cost Control Audit Purchase Monitoring Remote Restaurant Management DSR Reporting P&L Reporting Itemized Sales Analysis Manuals & Training Creative & Design Packaging Design Branding Menu Design Event & Standee Cards Limited-Time Offer Design